Guide

How to Release a Song on Spotify in

6 steps. No fluff.

By Nogar Beats · 7 min read

140K+Tracks / day
4 weeksMin. lead time
Plays if pitched early

Late-night workspace ready for a music release


Pre-flight: 5 things to lock first

Master file — WAV, 24-bit, 44.1 kHz. No MP3.
Cover art — 3000×3000px, JPG/PNG. No logos.
Metadata — Title, artists, songwriters. No typos.
Producer credit — Add the producer as composer. Check your license contract.
Release date — 4 weeks out minimum. You need time to pitch.
Nogar Beats credit

If you licensed a beat from Nogar Beats, refer to your license contract for the exact credit format. The standard is “(prod. by Nogar)” in the title or metadata.


Step 1 — Pick a distributor

You can’t upload directly to Spotify. You need a distributor to deliver your track to all platforms.

Distributor$/yearSpeedBest for
DistroKid$24.991–2 daysFast & simple
TuneCore$24.993–5 daysPublishing admin
UnitedMasters$19.992–3 daysBrand deals

All three keep you at 100% royalties. Pick one and move on.

Uploading a song to a music distribution platform

The upload takes 10 minutes — the strategy behind it takes weeks.


Step 2 — Upload

1

Drop files

WAV + cover art

2

Fill metadata

Title, artists, composers

3

Set date

4+ weeks out

Select all stores. Submit. Your distributor delivers to Spotify in 1–5 days.


Step 3 — Claim Spotify for Artists

Go to artists.spotify.com, claim your profile. Free. Gives you analytics, profile editing, Canvas videos, and most importantly — playlist pitching.


Step 4 — Pitch to editorial playlists

This is the step most artists skip. Spotify lets you pitch your unreleased track to their editorial team — RapCaviar, New Music Friday, Fresh Finds. One placement = tens of thousands of streams.

Go to Music → Upcoming → Pitch a song.

Example pitch

GenreDancehall
MoodDark, Energetic
InstrumentHeavy 808s

Description

“A dark dancehall riddim inspired by Masicka and Skeng. Produced by Nogar Beats — heavy 808 bass, minimal melodics, built for late-night energy.”

Timing

7 days before release = minimum. 14+ days = roughly 2× more editorial consideration. Aim for 3–4 weeks.

Artist reviewing Spotify for Artists dashboard

Spotify for Artists is where you pitch, track, and grow your audience.


Step 5 — Pitch to independent curators

Editorial playlists are the dream. Independent playlists are where discovery actually happens. Multiple placements trigger Discover Weekly and Daily Mix — responsible for ~40% of all streams.

Search genre keywords on Spotify, note the curator names
Check “Discovered On” on similar artist profiles
Use SubmitHub or Groover for direct pitching
Browse r/SpotifyPlaylists on Reddit

Step 6 — Release day

External traffic in the first 24–48 hours tells Spotify’s algorithm the track has momentum.

1
Update bio links
Instagram, TikTok, Twitter → Spotify link. Use Linkfire or Feature.fm.
2
Post a snippet
15–30 sec video, strongest hook. TikTok, Reel, YouTube Short.
3
Hit your network
Groups, Discord, WhatsApp. One genuine post per community.
4
Engage immediately
Reply to every comment and DM within 24h. Early saves = algorithmic fuel.
After release

Keep releasing — one single every 4–6 weeks. Don’t buy fake streams. Monitor Spotify for Artists analytics and double down on what works.


Ready to release?

The beat is the foundation

Every type beat in the catalog comes with a clear license and full distribution rights. Instant download.

2 Comments

  1. The release timeline is probably the biggest takeaway here because a lot of independent artists wait until release day to start thinking about promotion. One thing I’d add is to make sure all your metadata and artist profiles are consistent across platforms before uploading, since even small mistakes can make it harder for listeners to find your music and for algorithms to connect your releases.

    • I completely agree. Being meticulous throughout the entire process is essential. Taking the time to make sure everything is accurate and consistent across platforms can make a real difference, both for discoverability and for building a strong, professional artist presence.

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